Hi, we’re Greg and Fiona Scott, The Laptop Lifestyle Experts, and authors of double award winning, best-selling book Living a Laptop Lifestyle.

Having harnessed the internet in 2009 to replace our comfortable corporate salaries, we chose to help and inspire people like us, to create their own lifestyle of design by leveraging the internet.

Since the end of 2012 we’ve mentored and motivated over a thousand people, of all ages and from all corners of the globe, to build and scale up their own online businesses, to live life on their terms.

Our personal mission is to re-educate 1,000 laptop lifestylers (our words) to:

=> earn a sustainable online income

=> answer to nobody else

=> holiday when you want

=> work how long you want, and

=> be present with your family and loved ones

Is that you?

We’ve re-educated a wide range of people, from those who generate their first $1 online, through to people who earn tens of thousands of dollars online each month. In short, we help people unleash their inner entrepreneur to unlock infinite income.

And the diverse group of people we’ve mentored include young couples like Jan and Alicia who recently made their first sale online, through to serial entrepreneurs, Shawn and Kelly, who made $40k in their first 3 months.

So if you’re looking to change your life, and you’re willing to put in extra effort and energy to do so, simply enter your name and email address in the box on the top right right hand corner to GET INSTANT ACCESS to our complimentary digital marketing video training series – and discover if an online business is the change you need to see in our world.

Once you enter your details on the top right, CLICK HERE to schedule a complimentary consultation session with us – and discover exactly how we can help you.

Here’s to living your laptop lifestyle!

greg and fiona scott



PS: Click Here To Grab Your Own Copy Of Our 5 Star Book On Amazon Now

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The Top 3 Takeaways From Shackleton’s Approach To Attracting Customers

. . . so read an ad placed in the London Times in 1914.

The advertiser was looking to recruit a crew for a ship – but not experienced sailors, deck hands or officers. He was looking for men who read that ad and thought: “Awesome, I’m in!” He was looking for men who were up for the challenge, who believed in themselves, and were committed to the cause.

Who was the advertiser?

English Adventurer Ernest Shackleton.

He was building an expedition crew of 27 men to sail the 350 ton Endurance all the way down to the frigid Weddell Sea, below South America, then travel 1,700 miles across the South Pole to the Ross Sea, south of New Zealand.

The truth is . . .

His goal was to be the first man ever to cross the entire Antarctic landmass, via the South Pole, since Roald Amundsen had just claimed fame as being the first person to reach the South Pole.

The rest is history.

We read his story as we sailed to the Antarctic Peninsula from the southern tip of South America in 2007.

attracting customers

Here’s The Story . . .

The Endurance never made it to the Weddell Sea.

That year, winter came early, and with a vengeance. Pack ice closed in around the ship and “like an almond in a piece of toffee”, one crew member wrote. Shackleton, his men, and their ship, were stuck fast in the icy Antarctic for ten long freezing months, until the pressure of the ice finally crushed the ship like matchsticks. The Endurance sunk on 21 November 1915.

Believe it or not . . .

The stranded crew climbed aboard their three life boats and paddled to tiny Elephant Island. Shackleton, and five others, left the other men behind on Elephant Island to embark on a hazardous ocean voyage across 800 miles of the roughest seas on the planet, to seek help. On reaching land at South Georgia, the weary rescuers then had to trek across inhospitable terrain to cross the island and muster assistance.

What’s extraordinary about this story is: no lives were lost. The entire crew survived.

Shackleton and his men worked together towards a common goal with a common bond.

Shackleton had formed a crew of survivors . . . from that one simple ad in the London Times.

Do you understand what the point?

What On Earth Can Shackleton Teach Us About Attracting Customers?

When you learn from his approach, his angle, his motivation, you’ll happily place more targeted, compelling, qualifying ads that convert, because they target the right people. So you get ‘more bang for your buck’!

What that means is this:

You build a database of prospective customers who hold similar beliefs as you – which means a higher likelihood those people are interested in what you have to offer.

But let’s break it down further to:

The Top 3 Takeaways From Shackleton’s Approach To Attracting Customers

[1]       Start With WHY

Shackleton was PASSIONATE about exploring.

So much so, he raised $250,000 from private donors, the British Government, The Royal Geographical Society, and from English schoolchildren – all whilst World War I was raging in Europe.

He wanted to attract people (financial backers, fellow crewmen, and followers) who shared his passion and beliefs. People who were a good fit for his expedition because their views and philosophies were aligned with his.

Hence the ad he run in the London Times.

Here’s the interesting part . . .

He could’ve run an ad that read:

Men needed for expedition. Five years’ open sea experience minimum. Necessary to hoist mainsail. Come work for a leading Captain.

(Which, when you think about it, is how most job classified ads read!)

This ad would’ve resulted in a crew likely to have been mutinous, because there’s no connection between passion, adventure, and Shackleton.

>>> We’re passionate about sparking people’s imaginations so they can ignite their passion for a lifestyle that matters. <<<

So . . . if we were to promote our online marketing education with a view to attracting people who have the same beliefs as us, using Shackleton’s approach by way of a classified ad in a newspaper or magazine, would we use Ad [A] or [B] below?:

Ad [A]:

“Adult marketing student wanted, no prior experience or knowledge of industry necessary. Come learn with a fantastic worldwide company, using a proven system paying great commissions”

(this ad would attract opportunity seekers who aren’t on the same wavelength as us)

Ad [B]:

“Entrepreneurs Wanted. Open minded, adventurous risk-takers, prepared to roll their sleeves up, for medium to long term gain. Investment required. Success means living your ideal lifestyle with unlimited earning potential.”

Ernest Shackleton

[2]      Benefits NOT Features

Shackleton’s ad mentions the RESULTS, the possible outcome, the “what’s in it for me”.

Results are a benefit, not a feature.

The fact is, most of us humans are emotional creatures, so our buying decisions are made based on deep-seated emotional triggers and NOT on logical thought – however we do justify a purchase, after the event, with logic.

It’s simply human psychology.

It’s how we’re hard-wired.

So the benefits of a product or service will connect with us emotionally, but the features will require too much brain power for us figure out why we want that feature and how we’ll translate it into the influential emotional benefits. In other words, features might make us feel a bit dumb, as we have to figure out why they matter to us.

The features of Shackleton’s expedition are:

  • Long sea voyage
  • Full pay
  • Part of a team

The benefits are:

  • Honour and recognition
  • Paid journey of a lifetime
  • Supportive, like-minded environment

As an online marketer, it’s in our best interest to draw the connection between features and benefits for our prospective customer. Which is easy for us as we know the results ourselves because we’re having our cake and eating it too! We’re living the lifestyle we’re passionate about promoting.

So, to answer the benefit laden question “What’s in it for me?” which focuses on the RESULTS of a rock-solid online marketing education:

  • Live and work where you want, with who you want, so you don’t have to answer to anyone else
  • Have the freedom and flexibility to do whatever it is you love to do
  • Ramp up every aspect of your life with innovations that will rapidly increase your income potential

[3]       LEAD By Example

attract custoemrs

Shackleton was a Leader. No question. His passion for adventure and exploration meant he didn’t limit his skill sets to just that. He also was an advertiser, a fundraiser, a sailor, and above all, a man who lead by example.

When the Endurance sunk, and the crew were stranded on Elephant Island – Shackleton could easily have dispatched a party of crew members to seek help. But NO, he knew he had to take responsibility and lead the rescue mission personally, splitting the crew appropriately, and ensuring the men he left behind on Elephant Island were able to survive.

When it comes to leadership, actions speak louder than words, particularly when your values and your behaviour inspire others to follow the same path as you.

Now listen up . . .

DON’T be sitting there thinking you have to be gallivanting round the globe working as you go in order to demonstrate success in your online business. Because to lead by example in the online marketing space, you simply need to demonstrate you’re rolling your sleeves up, putting in a focused effort to learn a future-proofing skill, and are influencing others by those actions. In other words, be prepared to share your results and lessons learned as they occur on each stage of your online journey.

As soon as you explain to people why it is you want to build an online business and create a business around your lifestyle rather than the other way round, they’ll find that VERY ATTRACTIVE (because they have the same interests as you) and will be willing to develop themselves similarly.

livingalaptoplifestyleWe demonstrated these qualities in LIVING A LAPTOP LIFESTYLE – as we shared our mistakes, failings, and successes. We established we have a genuine desire to openly help people, to value their ability to learn, and to support them in their efforts to change.

In a nutshell, to lead by example, as demonstrated by Shackleton, but in respect of creating a laptop lifestyle, is when you:

  • take responsibility for your actions and openly share your learnings and your failings with others,
  • demonstrate integrity, humility and honesty in regards to your progress (overnight success is inhuman and impossible), and
  • inspire others to believe change is possible and they can to follow in your footsteps along the same path, or journey, as you.

If you’re inspired by Shackleton to Start With WHY, share Benefits Not Features, and Lead By Example, we strongly recommend you leverage the proven digital business system we use to live a laptop lifestyle.

To do that we have an exclusive WEBCAST for you to watch, which is all about the Proven Steps For Running A Profitable Online Business.

Click This Link To Join Our Partner, Stuart, for a special webcast, which is specifically for you if you’re:

  • Interested in learning how to become profitable online starting from scratch . . .
  • Ready to earn a sustainable income doing something you’re extremely passionate about . . .
  • Unsure of how to get started, but open minded to learning about new concepts . . .

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You’ve seen the 2007 movie . . . Jack Nicholson and Morgan Freeman’s characters meet in a cancer ward – they’re most unlikely companions, bonded in circumstance, with a united desire to complete a list of things they want to see and do before they die. Against their doctor’s advice, they leave the hospital and set out on the adventure of a lifetime together, ticking off experiences on their bucket list. (It helps that Nicholson’s character is a billionaire!)

So that’s one ‘angle’ on having a bucket list. But having a life threatening condition or an incurable disease is NOT a pre-requisite to establish a bucket list. Oh no. The scope is much broader than that.

Most importantly, it applies to you – so watch this video which we recorded whilst achieving one of our dream ambitions:

How To Take Charge Of Your Bucket List

Where Does The Term ‘Bucket List’ Come From?

The idea derives from the phrase “kick the bucket”, which is slang for dying. It’s not known, exactly, where the phrase ‘kick the bucket’ comes from but it likely means when the bucket is kicked out from underneath someone standing in a hangman’s noose. Either way, it’s pretty final – the end!

And most sane people will want to achieve something meaningful with their life before time runs out.

As William Wallace (of Braveheart fame) said in the movie:

“Every man dies, not every man truly lives”

So Why Have A Bucket List Then?

The whole idea behind having a bucket list boils down to having dreams and goals to aspire to. To give you purpose and direction in live. It’s like a To-Do list but on a grander scale.

Without a bucket list, there’s a high likelihood of drifting along through life, just existing or surviving, There’ll be no higher level of enjoyment to aspire to or attain – so no injection of fun, thrills and awe.

Just to be clear, it’s not just about listing the places you want to visit, it’s also about people you want to meet (guess they have to be living though), and things you want to do.

A wise man once said a goal that’s not written down is simply a wish. There’s power in consciously documenting your goals. The age old adage that “life is short” means it’s too easy to let days/months/years become history without ever exploring and experiencing anything outside of the daily routine of life.

Think about this: You know when you plan a holiday . . .

  • you save up to book flights
  • book the days off
  • research every angle
  • maybe plan every nitty-gritty detail
  • look for your hotel on Google maps street view
  • discover all the things you can cram into the week

You build anticipation of the escape and don’t really believe it’ll happen until you’re sitting on the plane, right?

It’s the same with building a bucket list, only on a lifetime scale.

The whole point is in the anticipation of the ambition as well as the enjoyment of the completion of the event. It’s a change of scenery, a sense of fulfillment, and ultimately, a heightened sense of happiness and satisfaction.

Always looking on the bright side, achieving your bucket list ambitions can also help deal with the stress and anxiety of a busy career, as long as you focus on enjoying the chase and the achievement of each bucket list entry.

Why The Skeptics Have it All Wrong About Bucket Lists

You don’t need to overthink the reasons behind having a bucket list – it becomes too morbid, and isn’t in the spirit of happiness. But you don’t want to be overly glib about the subject either – as it’s quite a commitment and investment in your personal betterment. Which the skeptics don’t like, as the ‘powers that be’ want to keep you locked in your 9-5 cubby-hole, feeding on political whims, and eating from the hand of big pharma!

So let’s consider:

The 3 Most Common Mis-Perceptions About Bucket Lists:

[1] ALL The Things On Your Bucket List Must Be Achieved Before It’s Too Late

We disagree with this as it’s practically impossible to achieve all the things you can ever imagine doing in one lifetime, when you think big enough and adventurous enough. The object of the exercise is to have goals, and to dream far and wide. The intention is not to tick off every single item on your bucket list, because that implies it’s just a perfunctory list, like a shopping list. But it’s way different than that.

The higher purpose of your bucket list is to dream about what’s possible, to have something to live up to, but to grow (extend) the list as you mature – which means you’ll never complete it in this lifetime.

Because you’ll never finish building the list!

So you’ll never complete it either.

But it’ll serve to excite you, inspire you, stretch you – help you dream – and help you remain happy.

[2] It’s A Competition To Do More, See More, Live More, Than The People You Know

NOPE! Your bucket list is completely personal to you.

It’s a reflection of you and what you’re up to in the world – so there is no right or wrong.

And it’s not a competition.

You don’t need to out-do anyone else. You simply need to stretch your own horizons, your own experiences, and your own happiness.

Your bucket list is about your own personal dreams and goals – no-one else’s. Anyone else can take a running hike!

A BIG point to note is: items on your bucket list don’t always need to be costly experiences like:

  • swimming with wild dolphins off the coast of Kaikoura in New Zealand, screeching like a lunatic so they’ll give you the 1-2-1 experience you crave, or
  • flying in a hot air balloon at dawn over the Serengeti spying on the awakening lions with sleep still caked in their eyes, or
  • experiencing the exhilaration of driving an Aston Marten DB9 Vantage at 174mph, with the top down, and the wind breezing through your hair (this was on a race track, btw!)

You should also include free or priceless experiences (along the lines of, but not similar to of course – you’ll get the idea) which connect with your inner fantasy, like:

  • witnessing your very first shooting star, lying out flat on the ground, with all the pin pricks of stars peeking through the black velvet night sky
  • welcoming your first grandchild into the world – a pure new being – cuddly, loveable, vulnerable
  • a teddy bears picnic sitting on a red tartan rug in the park, eating fairy bead and drinking mead . . .
  • catching your very first 14lb pink salmon on the banks of the Rakaia River, standing shoulder to shoulder with seasoned fisherman, who are egging you on to get the net in underneath it before it slips away . . .
  • seeing your first humming bird/monarch butterfly/lunar eclipse . . .

Get the hint? We’re sure you’ll have a ton of thoughts, wishes and ideas? We sincerely hope so.

[3] If You’re Focused On The Future, What Happens In The Now

Skeptics like to poo-poo bucket lists because they believe they encourage false hope and imply you’re not happy living life in the here-and-now.

Fair point!

But . . . how hum-drum would day-to-day life be if you had no life goals and dreams to pursue? No passion.? No vision?

We agree, you have to be happy in the moment, live the moment, carpe diem – which is where the free/priceless/creative experiences come in.

There needs to be experiential real life in between the ‘paid’ bucket list experiences – to ensure you’re not always focused on making the next holiday/escape/dream happen.

You need to have the ebb and flow or day-to-day living, else the bucket list highlights will cascade into expectation.

After I Brainstorm, Where Else Can I Search For Inspiration (Not Competition)?

There are a couple of websites where you can compile and share your ambitions – non-competitively, of course. But you can also research them for inspiration: bucketlist.org bucketlist.net

There are also books on the 1,001 films to see, the 1,001 albums to listen to, the 1,001 paintings to see, and the 1,001 things to do. Look on Amazon.

Remember though, your bucket list is an individual thing. It’s personal to you. There is no right or wrong.

We’d encourage you to think big, think adventurous, think outside your comfort zone.

To read more, click through to this earlier blog post: Are You Letting Your Dream Life Get Away?


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