Hi, we’re Greg and Fiona Scott, The Laptop Lifestyle Experts, authors of Living a Laptop Lifestyle, and creators of Live a Laptop Lifestyle digital training platform.

Having harnessed the internet to replace our comfortable corporate salaries over the last 5 years, we’ve now chosen to help and inspire people like us, to create their own lifestyle of design by leveraging the internet.

In the past 10 months alone, we’ve mentored and motivated over a thousand people of all ages, from all corners of the globe, build and scale up their own online businesses in order to live life on their terms.

Our personal mission is to re-educate 1,000 laptop lifestylers (our words) to earn an online income, enabling them to answer to nobody, holiday when they want, work how long they want, and be present with their family. Is that what you want?

We’ve re-educated a range of people, from those who generate their first $1 online, through to people who earn tens of thousands of dollars online each month. In short, we help people to unleash their inner entrepreneur to unlock infinite income.

And the diverse group of people we’ve mentored include young couples like Jan and Alicia who recently made their first sale online, through to serial entrepreneurs, Shawn and Kelly, who made $40k in their first 3 months.

So if you’re looking to change your life, and you’re willing to put in extra effort and energy to do so, simply enter your name and email address in the box on the right to get access to our complementary digital marketing video training series – to discover if an online business is a good fit for you.

Once you enter your details on the right, click here to schedule a complementary consultation session with us – to find out how we can help you, and to check your goals are achievable.

Here’s to living your laptop lifestyle!

Greg and Fiona Scott

 

 

Greg and Fiona

PS: Grab your own copy of our 5 star book on Amazon today ==> CLICK HERE

PPS: Remember to bookmark us so you can come back and visit again :)

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The main motivation of all us humans is the pursuit of Personal Freedom. We desire the obvious liberties and privileges that come from having choice – having time freedom, emotional freedom, AND financial freedom.

But . . . the sad fact is, most of us aren’t prepared to get off our buts and take the necessary action to claim that personal freedom.

We think the good stuff only happens to ‘other people’.We procrastinate, waste time and over think stuff.

We fear all sorts of things like: success, failure, not having enough, having too much, not being loved, standing out, being criticised etc etc etc

The Real Truth About The Pursuit Of Personal Freedom

However the REAL TRUTH is – 99% of us are physically, emotionally, and mentally capable of achieving our personal freedom – BUT . . .

We talk ourselves out of working for it.

We make excuses.

We kid ourselves we’re happy to settle for the status quo.There’s something riding in our favour though.

Adversity and necessity are strong driving forces.

You may or may not know the story about why we set up an online business.

What An Online Business Has To Do With Personal Freedom

We simply HAD to escape corporate Britain in order to maintain our self worth and sanity.

We didn’t want to answer to the boss any longer, we didn’t want to waste time commuting, and we wanted to be in charge of our own timetable and our own work schedule. Maybe you can associate with that?

It was out of sheer necessity we had to learn fast – as our backs were up against the wall.

But there is another story

. . . A Short And Powerful Zen Story

how to achieve personal freedomThat story goes like this:

Once upon a time, many centuries ago in Japan, a young, enthusiastic zen monk called Bimo wanted to become a student of a famous zen master Huike.
 
Bimo asked Hike countless time to be accepted.
 
But the master always refused :(
 
One day, the master was sitting in the sun beside a burbling river, with his very few disciples, when the persistent young zen monk came to his presence again, and stood in front of the noble sitting figure and humbly said: “I shall not leave until admitted!”
 
The zen master raised his head and looked up at Bimo (which he’d never done before), slowly got to his feet, and instructed Bimo to come with him into the water.
 
They both entered into the shallow waters of the river.
 
The master asked the monk to put his head under the water.
 
He then held his head down!
 
After a few seconds the monk tried come up for air, but the master held his head firmly under the water.
 
After a few seconds more the monk started to struggle to get out.
 
The master still held him down.
 
And just before the monk drowned, the master released his head.
 
The monk leaped up, gasping, spluttering, blue in the face – inhaling gulps of air into his distressed lungs.
 
The master came out of the water and addressed the monk:
 
“Come back and be my disciple when you want to reach freedom as much as you wanted air”.

 ==> No different to setting up an online business then!

 Which begs the question:

“Just how big is your desire to change your life, change your circumstances and claim the personal freedom to which you’re entitled?”

Because whatever excuse you’re making to yourself right now, is holding you back and is wasting your precious time!

If you want to chat about your excuse for not starting an online business today, so you and your family can have the freedom you want tomorrow, we’ve put aside some time for you, which you can see here.

We’ll tell you it’s going to take some concentrated effort on your part, and it’s not going to be easy, but the personal freedom you achieve is well worth the effort.

Imagine . . . what personal freedom will feel like to you?

Where would you work?

What would you be wearing at work?

How would you use the time you save by not commuting?

And how would you feel to be totally self -reliant – where you were in full charge of your time freedom, emotional freedom, AND financial freedom?

Want To Talk About It?

Chat to us – see when we’re free – we’re here to help.

Each week we help 20+ people build their online businesses.

We’ve now talked to over 250 people repeatedly for almost two years now.

We understand their worries and fears, their hurdles and speed bumps, and their capacity for learning and advancement.

All you have to do is schedule a call – because if you can’t be bothered scheduling a call, we won’t commit to help you! Fairs fair.

The Laptop Lifestyle Experts

 

 

Greg and Fiona Scott

 

 

 

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how to seduce your email readerYou know that sinking feeling you get when you sit through a rubbish movie, like The Hangover Part III, having munched all your popcorn, and are left wondering why on earth you sat there groaning with disdain right through to the very end of the movie?

Or what about the feeling of wonderment when a long movie grips you spellbound – so a 178 minute movie like Avatar seems to whiz by in under an hour? (Does paraplegic Jake Sully get to have his cake and eat it too – will he get to keep the use of his legs AND stay with the beautiful blue Neytiri?)

And did you use to watch any the American adventure TV series “Lost” which aired between 2004 and 2010? Compelling wasn’t it? There’s a reason why it’s listed in the top ten telly series of all time. But didn’t it annoy the crap out of you at the time?

So there’s something pivotal to be learned from these ‘viewing’ experiences which you can apply in your email marketing.

But more about that in a minute!

Often Asked Question

First, let’s consider another question – because it’s one we get asked a lot in our two-on-one coaching sessions.

Loads of learner affiliate marketers ask us:

“Greg and Fiona, how do I build a better, trusting, relationship with the people on my email list?”

Now this is, unfortunately, one of those questions which doesn’t have a simple, straight forward, one word answer :(

It’s best answered by starting with an explanation of how we humans are wired.

That is, how we store stuff in our memories. And how we don’t like having gaps in our memory or in our knowledge so we want them to be filled in (because we all hate not knowing what we don’t know)!

Why does this matter to you?

Because as a marketer, you want to be memorable, right?

You want the people on your email list to remember you as the go-to person for help.

Using Our Brains

Our brains store a staggering amount of information in differing “filing cabinets”.

As an example, think about your childhood home – as soon as we mention it, you instantly visualize it, smell it, hear it, feel it, taste it – it has millions of pointers or hooks in your memory, stored in various filing cabinets labelled for each sense.

A friend’s phone number has about one hook – if that (especially nowadays we store numbers in our phones so we don’t have to commit them to memory).

The number of hooks in your memory for a Hollywood movie ranges somewhere in between depending on how crafty the screenwriters are.

So our memory banks aren’t a single filing cabinet. They’re more like Velcro – where one half is covered with thousands of tiny hooks and the other is covered with thousands of tiny loops. Press the two sides together and a large number of hooks get caught up inside all the loops, and that’s what causes your marketing and your messages to stick in your readers’ minds.

Great marketers, story-tellers, and teachers develop a knack for multiplying the number of hooks or pointers in a story, teaching, or idea.

The more hooks, pointers and knowledge gaps you use in your emails and blog posts – the more memorable they’ll be. And the more memorable you are, the more people will relate to you and grow to trust you.

Make sense so far?

So, how do you include hooks in your writing?

How To Seduce Your Email Reader

You create curiosity!

Curiosity comes from gaps in our knowledge.

To create curiosity you create open loops which keep readers itching to find out how they work out in the end. Open loops are much more compelling to keep reading (or watching/listening) than closed ones.

Just like in movies!

That’s why “Lost” was listed in the top ten telly series of all time – it kept opening loop after loop after loop – to keep you guessing – and to keep you curious.

“Lost” is a brilliant example to prove that our brains hold a staggering number of loops. The more hooks a story has, the better it will stick in our minds.

Make sense?

Applying Open Loops To Your Email Marketing

Begin by opening a loop in your subject line or blog post headline. Hook your reader in with curiosity by starting with an intriguing thought — but then make sure you promise to close the loop in the email or post itself. (we all know how frustrating it is to be promised something and not to receive what we were promised – remember “Lost”!)

For example: The Hollywood Secret to Seducing Your Email Reader

Just what does Hollywood have to do with email marketing, and what’s the secret?

Movies use this method when they open with a dramatic or action-packed scene, then backtrack in time to ‘paint the characters’, and eventually circle around at the end to close the loop.

Open questions also work too, particularly ones that trigger an emotion in your reader.

As does: “But more about that in a minute!” (Grrrr – hate being kept waiting!)

Do you get the picture?

When you open a loop by using intrigue or curiosity, you leave your reader wanting to know more as they have a gap in their knowledge they want to fill. You create the impetus to carry your reader through your email or blog post as they’re now hungry for the answer or the information. And, as we mentioned above, when you open loops — you need to close them and provide a payoff for your reader.

We noticed this in Episode 1 of a new series of a TV period drama “Downton Abbey” – they opened a load of loops in the characters’ lives – to keep us watching not just that episode, but the entire series.

So the next time you’re gripped in a movie or TV series, think about what ‘sucked you it’ and how you can use that same affect in your writing so you can seduce you reader into remembering you and trusting you.

Work out for yourself how screenwriters, teachers and marketers use the same techniques to build an emotional power?

We could tell you directly, BUT . . . you’ll have to wait for part two to find out :)

 

The Laptop Lifestyle Experts

 

 

Greg and Fiona Scott

 

 

 

Skype Us:   gregory.john.scott

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