Live A Laptop Lifestyle Podcast Greg And Fiona: What Everyone Needs To Know About Attracting Customers LALL 13


One of the most effective forms of marketing today is called Attraction Marketing, also known as Relationship Marketing.
The old way of marketing was “Ask and You Shall Receive”. Attraction marketing uses the approach “Give and You Shall Receive”. The underlying premise of attraction marketing and giving in order to receive something back is to build a trusting relationship with your prospects, so that they will eventually turn into your customers. To build trust, you need to give valuable information to your prospects first, in the hope of converting them into your raving fans.