How often do you lay awake at night wondering if you’ll get a decent pay rise this year? Or wondering what you can do that'll give you back your time? Or what will make you fulfilled and passionate again?
What are you secretly afraid of will happen if you don’t leverage the internet today to escape the rat race for good?
You're not alone in those concerns. Many people we speak to share them!
So read on.
You’ve heard affiliate marketing is by far the easiest way for a beginner to start making money online.
So you start by looking it up on Google. You read some gobble-de-gook on Wikipedia about performance-based something or other . . .
. . . which then goes on to use all the longest marketing related words under the sun.
You try other results of your Google search.
You get wowed by ads. Fall down information rabbit holes. Get confused by lingo and jargon. (cookies are treats we eat right?)
And then . . .
OVERWHELM sets in.
You’re smart but you never manage to build a complete picture in your mind of what it is you have to do to make money as an affiliate marketer.
That’s because all those posts on Google have an Ulterior Motive. They simply want to catch you in their net – and divert you into signing up for their services.
It’s tough out there in the internet jungle. Not everything is as it seems on first glance. There’s poison, pitfalls, and piranhas at every turn.
That’s why we put together this smart person’s guide – ALERT: Embrace Affiliate Marketing For A Life That Matters.
Fasten your seat belt! Let’s go.
Cut To The Chase: Here’s The Real Deal
So what is Affiliate marketing all about?: Sell other people’s products to earn commissions.
So, when you’re an affiliate marketer you’re basically a commissioned salesperson – BUT . . . you DON'T have to do cold calling or one-on-one selling.
So forget sleazy car sales men and door to door Readers Digest peddlers.
You’re more like the Maître D in a restaurant – hungry diners show up at your door, sniffing the aromas of their favourite food, and you simply guide them to their table and hand them the menu to make their selection. Only this guiding takes place in a virtual restaurant on the internet, so you never get to meet the customer.
In the virtual world, you know the person is already in the market, hungry for what you have to offer. You simply help them make an informed decision to buy what it is they need, which you just happen to be promoting.
And because it all takes place online, don’t have to talk to anyone. Ever.
You simply promote and earn.
It’s the easiest way to earn an income online.
Maybe you’re wondering – why would a company pay out big fat commissions on sales when they could attract the customers themselves – and cut out the affiliate.
The answer is simple. It costs a company much, much more to advertise and attract all those customers to their website themselves, than it does paying out fat commissions to affiliates!
Using a virtual sales force of affiliate marketers is a powerful and cost- effective marketing strategy for any company.
It’s a win-win scenario. The company gets more customers and you get paid!
It’s an industry that’s growing like topsy, as shoppers are happier than ever to buy online.
Most online merchants, worth their salt, have an affiliate scheme. Go to your fave online store, scroll to the bottom of their website, and look for a link to sign up as an affiliate.
Are You On Board?
Now we've answered “what is affiliate marketing” and we know how it can help you leverage the internet and set up a substantial online business that’ll future proof your lifestyle and income; the next common sense question is: What are the pros and cons of affiliate marketing?
What’s the guts of it all?
The Good, The Bad, And The Ugly
The huge appeal from being an affiliate marketer is you get to benefit from, or leverage off, other people’s knowledge, time, ability and experience!
What that means is – you don’t have to create your own product in order to profit online.
So you promote other people’s products, and receive a commission for your efforts.
The pros or benefits are:
- No Product of Your Own: you don’t have to invest your time and effort to create a product so you don’t have to rack your brains thinking what to create and can start earning online today. Some affiliates make millions – and have no products of their own.
- No Website: you don’t have to have a website or even know about websites, so there’s no technical hang ups stopping you either (not in the purest form of affiliate marketing anyways)
- No Deliveries: there are no delivery hassles as the product owner, or merchant, handles all that (which can be a nightmare – ever seen eBay retailers down at the Post Office posting all their parcels?)
- No Support: there are no customer service issues, as again, the product merchant, manages that (people can be as weird as folk!)
- No Banking: there’s no need for payment processors or e-commerce shopping carts, as the product merchant manages that too – again, no barriers to getting started as there are normally heaps of hoops to jump through to set up a merchant account.
All sounds rosy and good!
What about the downside? The bad and the ugly?
- No Customers: In the purest form of affiliate marketing you introduce prospective customers to someone else’s website and offers. That means you never know who your customers are, or how to contact them, or how to get them to buy from you again.
- Slow Payers: When a sale is made you may not get paid for up to 60 days afterwards 🙁
- No List: You build someone else’s business and not your own because you’re not building your own list of prospective customers. So, in the purest form, it’s not the best long term business model. But promoting the right types of products and services as an affiliate can provide great income streams as part of a wider online business model – more about that later though.
What Are The Nuts And Bolts?
You now understand the unlimited monetary upside of being an affiliate marketer.
And the downside is affiliate marketing shouldn’t be the only stream of income in your online business. But it can be the first income stream when you’re just starting out.
You do need to build your own database, or list, of prospective customers. That will ensure future growth and have people buy from you again and again.
BUT affiliate marketing remains the easiest way of getting started online.
To be an affiliate for a particular product you first need to sign up to an affiliate program. Signing up is usually free.
Program – Platform – Payments
An affiliate program (sometimes called an associate program or affiliate platform) is a legal arrangement where an online merchant (like Amazon.com) pays you a commission to send them customers who are interested in buying what the online merchant has to sell.
Your commissions will be based on one of three common payment structures – which will be specified by the merchant when you sign up.
Those three common payment structures are:
- Pay Per Sale: When you refer someone to the merchant’s website and they buy something, you earn a certain percentage of the value of that sale. This is the most common basis of paying affiliate commissions.
- Pay Per Visit: Some merchants pay commissions based on the number of people you send to their website, whether those people buy anything or not.
- Pay Per Lead: When someone uses your affiliate link to visit the merchant’s website and enter their email address, or opt in, the merchant gets a prospective customer lead, and you get paid for that lead.
In essence, when your affiliate link sends targeted visitors (commonly known as ‘traffic’) to the merchant’s website, they’ll pay you accordingly as pre-agreed.
Piece of cake!
Affiliate Marketing – How To Use The Internet To Escape The Rat-Race
=> How To Get Paid Instantly On Every Sale You Make – (There's Only 1 Way To Do This!)
=> How To Find Massive Groups Of Cash-In-Hand Customers… Who Are Ready To Buy From You, Before You Even Contact Them.
=> How To Find Products That Sell And Avoid The Pitfalls Most Beginners Experience
=> How To Choose The Right Affiliate Program To Promote For Maximum Monthly Profits.
=> How To Lock-In Lifetime Commissions For Any Purchase Your Customer Makes
The Real Mechanics
When you sign up with an affiliate program, you’re allocated a unique affiliate ID, which is inserted into a unique affiliate link. It might very well be a bunch of numbers, but it’s unique to you. This special ID and link identifies you (the affiliate) as the sender of traffic to the merchant’s website.
SPECIAL TIP: Be sure to keep a separate record on your laptop of each and every affiliate link you have for each and every product or service you promote as an affiliate. You never know when the opportunity will arise for you to email, or share on social media, a link to something you know will benefit a prospective customer!
As you might imagine . . .
Each time a prospective customer uses your link to click through to the merchant’s website and buys something, you’re paid a pre-agreed percentage of the value of that purchase.
OK – so here’s where things start getting deep.
As an affiliate marketer you need to know a bit about them and how they help you.
You’re probably wondering: “How does the merchant’s site know that YOU sent that visitor?”
Your affiliate ID is included in a small file, called a cookie. That file's saved on the visitor’s computer identifying you as the referrer.
When that visitor buys something from the website, the cookie shares your affiliate ID. That way the merchant instantly knows you were the referring affiliate and you’re due a commission on that sale.
Just be doubly sure you always use your correct affiliate ID in all links you place on websites, in emails, and on social media platforms.
Fortunately, . . .
You DON'T need to understand how cookies work.
Cookie technology works for many things, like when your computer “remembers” your password and user ID when you log onto one of your online accounts.
And have you ever searched for a certain pair of shoes or a new smartphone, and it feels like that product is following you around the internet because you see advertisement banners everywhere on unrelated websites? Those ads appear because a cookie has been placed on your computer.
That type of cookie is different to an affiliate ID cookie though. Affiliate marketers rely on ‘first-party’ cookies, which remember (store or record might be better words) the link or ad the visitor to a website clicks on, as well as the date and time of the click.
One drawback with cookies is, if a prospective customer goes to another computer to search again to buy the product, your affiliate ID will not be stored on that machine. It’s not a big problem though, and is certainly not a show-stopper.
For Part 2 of Alert: Embrace Affiliate Marketing For A Life That Matters – to delve into affiliate marketing lingo and the steps you need to take to succeed as a winning affiliate marketer – CLICK HERE
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