You know the feeling…
You've got a great product (yours or someone else's) which you KNOW people will LOVE. You've just spent hundreds if not thousands of dollars to get your offer or your website looking brand spanking new and ready for business.
But you're sitting there twiddling your thumbs.
Because no one's visiting your website, and as a result . . .
No one's buying from you!
It's like you've spent months planning a huge party and it's finally the day of the big event!
But . . . you've just realized everybody has the wrong address. And . . . you've got no way of contacting people.
But what if you could join another party?
You see, there's an even bigger party going on that has 1.3 Billion guests!
So if you're a business owner or an online affiliate marketer then it's a party you definitely want to join.
It's the Facebook advertising party.
And here's 21 brain dead reasons why Facebook advertising can turbo-charge your business, so LET'S PARTY!
1. To Quote A Famous TV Celebrity… D'oh!
There are 1.3 Billion Active Users on Facebook per month, and 802 million daily users.
That's a LOT of people and we think you'll agree, your potential customers hang out there.
Or to put it another way – if you're not advertising on Facebook to take advantage of the fact you can reach your entire target market via one medium, then as Homer Simpson would say, D'OH!
2. Lies, Damned Lies, And Statistics…
Here's some more mind-blowing numbers – because numbers don't lie:
- Of those 1.3 Billion users 48% of them log in on any given day
- 75% – 81% of Facebook's audience is outside the United States
- People spend 640,000,000 minutes on Facebook per month (that's a looooong while)
- People spend on average 18 mins per visit
3. There Are 2 Sides To Every Coin
Facebook is like a coin.
It has two sides.
On one side is the Facebook you're familiar with; the Social Networking side.
On the flip side is Facebook advertising. They're both completely separate.
And here's something our students say to us all the time: “I'm not very active on Facebook so I'm not going to be very good at Facebook Advertising”.
But the advertising side of Facebook has no relationship to the social part of Facebook you're probably more familiar with.
So it doesn't matter if you're a social butterfly on Facebook, or you're happy to sit behind your computer and gather cobwebs, you CAN still advertise on Facebook!
4. Can You Spare Some Small Change Please For Facebook Advertising?
Did you know can start advertising on Facebook with as little as 5 dollars? You can then scale it up when you're ready.
Because let's face it – that IS small change.
And you've got two ways to pay for Facebook advertising…
Number 1, you can pay every time someone clicks your ad (known as Cost Per Click or CPC).
And number 2, you can pay every 1000 times your ad is displayed to users (known as Cost Per 1000 impressions or CPM).
But read this and take note…
You should start with CPC as it will almost always work out cheapest for you.
There's one exception though.
And that's when you have an ad which an extremely high number of people click on, known as the Click Through Rate or CTR. In that case CPM may be a better choice for you.
But here's an easy way to decide between CPM and CPC.
When you start running a new ad, you don't know how well it will perform. So use CPC because you only pay when someone clicks your ad. With CPM you always pay whenever your ad is shown, even if nobody clicks on it.
5. You Control The Purse Strings
You control the exact amount you spend on advertising each day. Facebook lets you set a daily budget or a lifetime budget for your ad. Once that limit's reached they stop showing your ad.
And when you start a new ad, start with a low budget, say $5 per day. Keep running the ad until you know how well it performs.
Then when you know the ad is doing well, look at increasing your budget.
And how do you know it's doing well?
When you get plenty of clicks and people either opt into your list or buy your product.
But here's a key lesson…
Only increase your budget when you know you're getting a good return on your investment.
If an ad isn't getting any interaction with users after the first day, it's probably never going to work.
You're better off stopping it and creating a new ad.
So can you see how easy it is to keep your costs down and stay in control of your budget while you see what works and what doesn't?
6. The Old Cheaper Than A Starbucks Ploy
You've probably read sales material that says “it's cheaper than a Starbucks coffee each day”, to justify their prices.
But the reality is, advertising on Facebook is as cheap as you want it to be.
You can pay as little as $0.05 per click. But more realistically the average you'll achieve is around $0.30 – $0.50 per click. And that all depends on what you promote.
But once your cost per click reaches $0.70 – $1.00 per click, you need to seriously consider if your ad is actually working for you.
Because the great thing is Facebook reward you when your ad is doing well.
If your ad has a high number of clicks, known as CTR or Click Through Rate, your Cost Per Click (CPC) will decrease.
If you have a low CTR your cost per click will increase.
Don't however, make this mistake and only focus on achieving a low cost per click. What's much more important is the return on your ad spend. If you earn more from an ad than you spend, then that's a profit.
Obviously the bigger the gap the higher the profit, but if we had to spend $1 to make $2 we'd do it all day!
7. Facebook uses the K.I.S.S. Priniciple
Facebook Advertising operates on the old US Navy acronym K.I.S.S. (Keep It Simple Stupid!).
They're a publicly listed company and most of their revenue is generated from advertising. They need to keep their shareholders happy so they need to make their advertising platform as simple as possible so you're more likely to use it.
There are 2 different advertising platforms on Facebook.
The first and most commonly used is the Ads Manager which has a simple interface where you just need to fill out the details.
That includes your ad copy, which is the image and text of your ad.
Then you set your target audience using the demographics and interests Facebook supply, and finally you set the budget you want to spend on that ad.
The second and more advanced advertising platform is the Power Editor which gives you more flexibility when you create an ad, but should only be attempted when you're comfortable using the Ads Manager.
Facebook is a free social media platform but in return they've been watching you like a hawk (And all the other 1.3 billion users)
They gather data on all the information in your user profiles, any pages and posts you've liked, images you've shared and so on.
But that’s just part of the story…
You can use all that information to advertise. You can choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. That allows you to create Ads you can laser focus to your target audience.
It also means you don't waste money advertising to people outside your demographic who wouldn't be interested in your offers anyway.
That's pretty targeted wouldn't you agree?
9. The Real McCoy
The leads and customers you generate from Facebook advertising are real people.
Here's what we mean…
In order for someone to click on your Ad, they need to be logged into their Facebook account.
They also need to be on Facebook at the precise time your ad appears in their newsfeed or on the right hand side of Facebook.
So it's very difficult for someone to ‘game' the system as they need to be logged into a single Facebook account at the same time your ad shows up in order to click on it. And you can only be logged into one Facebook account in your browser at any one time.
So you can be sure the leads you get from Facebook advertising are the real McCoy. Facebook give you the exact leads you ask them for in your advertising.
10. You Get To Hit The Bulls-eye Every Time
Imagine you're a local business and you want to target people in a Facebook Ad who live in your local area.
For instance let's say you own a pizza company in Boston. You can advertise to people in Boston, who like Luigi's Pizzas. (Luigi as it sounds Italian and Boston as that's where we're living for 3 months!).
Using more advanced tools like Graph Search and Custom Audiences, you could even target people who have checked in at certain Italian restaurants in the area.
Can you see how powerful that would be for your business?
11. Facebook Is A Geek Free Zone
Great news if you're technophobic!
You don't need a website or any technical skills.
Because Facebook have made their advertising platform so simple to use you can literally be up and running within an hour.
All you need is to create an advertising account and you can start to create ads immediately.
If you want to place ads in the newsfeed so they appear like a normal Facebook status update, then you need to set up a Facebook (business) Page, but that's something you can complete in minutes.
12. And Now For World Dominance!
You can display ads in virtually any country in the world.
You can choose which countries, cities and languages you want to display your ads to.
But it may make sense to only display an ad in a particular country. For example if you're a local business, or if your product is aimed at a particular country.
So imagine you're targeting people in the UK who like Robert Kiyosaki.
Do you think everyone in the UK speaks English?
There are roughly 2 million people (on Facebook) who live in the UK who don't speak English. If you add English as one of your targeting preferences in your Facebook ad, then you automatically exclude those people who don't speak English, and save money by not advertising to them. Does that make sense?
13. Now Wasn't That Sweet Of Them?
The lovely people at Facebook provide you with millions of free high quality images you can use to advertise with, instead of paying for expensive stock photos.
That sounds too good to be true doesn't it?
It's not, and here's what we mean.
What Facebook have actually done is partner with Shutterstock, a stock image company. They pay a small royalty to Shutterstock whenever someone uses one of their images.
So what's the Catch?
Well we have to assume they include that cost in your ad spend, however it's so negligible we haven't noticed any increase in our ad cost.
14. Facebook Let's You Go Ninja
A common misconception people have is they can only advertise to people who have liked their page.
Well here's where it get's ninja…
And Facebook will love you for it.
You can display your ads in any Facebook users newsfeed.
Think about what this means: you can target anybody on Facebook using Facebook's targeting options and display your ads directly to anyone in that demographic.
With that sort of targeting at hand, can you think of the possibilities available to you?
15. You Know How People Are Always Checking Their Mobiles?
The number of people using Facebook on their mobile devices is staggering.
Of the 1.3 billion monthly users, 1.01 billion of them access Facebook from a mobile device!
In fact if you walk down any street, 9 out of 10 people walk along looking at their mobiles!
But what if you could advertise directly to those users?
Well you can.
You can control the placement of your ads.
For example you can show your ad only in the newsfeed of people on desktop computers, or you can target ads on the right hand side of Facebook to people on mobile devices who are connected to wifi, or to any one of a large number of placement choices.
In the Ads Manager you get the choice of desktop newsfeed, mobile newsfeed or right column, or a combination of them all.
But in the Power Editor you have a much larger range of options where you can even target people on specific mobile devices.
16. Did You Realize You Can Recycle Your List?
Here's something else if you have an existing email list…
You can load your email list directly into Facebook as a custom audience, and advertise directly to people on your list.
Why would you do that?
Well, you already know they're in your target market, and you may want to promote related products to them without diluting your brand.
If you have a decent sized list expect about 40% of those users to be loaded into your custom audience.
The reason you won't reach all of your list is because Facebook matches the emails from your email list, with those they have in their system.
If they find a match they add them into your custom audience.
But the thing is, not everyone on your email list will use the same email they log into Facebook with, which is why your whole list won't be loaded.
17. Good News For Affiliate Marketers!
Facebook is affiliate marketing friendly.
Other platforms like Google Adwords make it difficult (but not impossible) to do affiliate marketing, where you sell someone elses product for a commission.
Facebook are more than happy to have affiliate marketers advertise on their platform with one caveat…
You need to read, understand and comply with their simple Terms and Conditions.
18. A Picture Is Worth A Thousand Words
Facebook users are very image-centric. Just Take a look at the number of posts in your newsfeed that contain images.
But you can advertise using different media.
The options currently available are images, video and text.
And from our experience, images will give you a much better return on investment than videos.
We've also noticed when testing, while videos get WAY more interaction than images, most people watch a video and then take no further action.
With an image you can set it up to go directly to your landing or optin page when someone clicks in that image. So you end up getting more bang for your buck.
But with a video there's no practical way (without expensive third party software) to send people directly to an optin page when they watch your video.
19. Now You Can Play With The Big Boys
Facebook provides a level playing field.
It allows small advertisers to compete fairly with larger advertisers and reach millions of people worldwide.
You can place an ad in the same niche as one of the big players and still get good quality traffic at a decent cost.
Because the targeting on Facebook is so extensive, it's very unlikely your ad will target exactly the same demographic as another user. That makes Facebook advertising very cost effective especially if you're a small player in Facebook's eyes like most of us tend to be!
20. The Targeting Capability Of An Unmanned Drone
Imagine laser targeting your advertising to a very specific group of people highly interested in your offer or service.
Well, the normal targeting in Facebook works fine.
But that's just the tip of the Iceberg.
To get ultra targeted ads you need what's known as a custom audience.
With a custom audience you know exactly who is in your demographic. You know exactly who you're targeting your ad towards, because you choose the people you add to your audience.
For example, you can load your email list into Facebook as a custom audience. But there are also several other types available.
When you use some of the other tools Facebook Advertising provide you, and some third party tools, you can build custom audiences like: People who like Robert Kiyosaki who live in the UK, are aged between 40 and 50 and have attended a Robert Kiyosaki event.
Can you see how that type of laser targeting can increase your sales?
21. The Next Level Of Advertising…
We mentioned this earlier on.
The power editor is where Facebook tests out new functionality to add into the Ads Manager.
What this means is the power editor is continually in Beta mode, so sometimes it doesn't do exactly what you want it to.
Now that can become frustrating, but the benefits far outweigh the negatives.
However, a word of caution…
The power editor should only be attempted once you have some experience placing ads in the normal ads manager. You also need a pretty good handle on what you're trying to achieve with your advertising.
But make no mistake about it, the Power Editor is where you need to look to take your advertising to the next level.
So there's 21 reasons for starters. There's far more than we can't mention here, such as re-targeting, graph search, and lookalike audiences, but you'll learn all about those when you keep reading below.
Want to see how it works right now?
From coaching hundreds of students, we know getting started successfully with Facebook advertising can be overwhelming to most people.
That's why we're recording a 7 part Facebook Advertising training series which will take you from being a complete beginner, with no knowledge at all of Facebook Advertising, to becoming an expert at generating leads, customers and sales from Facebook.
This is a step by step Facebook Ads training series.
And as business coaches for an online marketing company, we teach these exact strategies and step by step instructions to clients who pay $5,000 and more for their online education. Because of that there is a very low cost to access the series.
That cost is almost laughable, for the value of the information we're going to share with you, and you get to ask us related questions too!
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