Why Is The Title Tag So Important For Search Engine Optimization?

Why Is The Title Tag So Important For Search Engine Optimization?

The Title Tag is one of the most important parts of search engine optimization as it’s one of the first places a search engine crawler will look for when indexing your page.

It is very simple to view the title tags on your website.

In Firefox right click on the page and select “View Page Source”.

In Internet Explorer right click and select “View Source”. Somewhere near the top of the page you'll see a tag <title>Your webpage title</title>

The Title Tag is used in three different ways:

  1. It appears in the top of your browser as the page title
  2. It appears in Search Results
  3. It's used in the title when you add a page to your favorites

The title tag is always grouped with the meta tags. In relation to SEO the meta tags are the meta description tag and the meta keywords tag.

Search Result

The text written in the title tag appears as highlighted text in the search engine result page. For example if you do a search on Google for “How to set up a blog”, the keywords are highlighted in the results.

There’s a limit to the number of characters you can have in a title tag. Using the two main search engines, Google, Microsoft Bing/Yahoo, they allow roughly 65-70 letters, so you should limit your title to about 5-12 words. Anything over this length will be ignored by them.

Keyword Optimization

It’s very important to ensure that your title tag is optimized for the relevant keywords on your page.

It needs to contain keywords that are highly relevant to the page, but they also need to be easily readable bu a human. Ideally you want the keywords at the start of the title tag instead of at the end.

For example if your page was about Dog Training and Obedience Classes, your title could be “Dog Training for Obedience Classes”. This makes use of both the main keywords so a search engine will love it and it’s readable by a human at the same time.

You can also separate keywords using a pipe which is the “|” key on most keyboards or the “>” sign. For example “Dog Training | A Beginners Guide To Obedience Classes”

Editing the Title Tag

By default, WordPress automatically makes the title tag the same as your blog post title. From a visitors point of view this is preferred, as when they click on a search result they expect to see the same title when they land on your site. This is however easily overridden in the SEO settings below your post content.

Most modern html editors allow you to access the title tag from an editing page or wizard, so you don't need to play around with html.

As with all things SEO, there's no guarantee that optimizing your title tag will make your page jump up in page rankings.

You might also notice that not all pages on this website are keyword optimized. You need to strike a happy balance between what your visitors want as well as what the search engines are looking for, so don’t get too heavyweight with optimization at the expense of your readers.


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