The Zen of How Google Works

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If you’re anything like us, you’ve probably pondered how Google works – and why it matters in the running of your online business to understand this stuff?

It’s tricky, as it’s based on a complex algorithm that considers many differing factors – but you’ll be pleased to note we can explain how Google works without going to go all scientific on you.

In order to get a better understanding of Google’s algorithm (which is kind of like a virtual labyrinth or an electronic matrix), and to also learn how some of Google’s features help you, we’ve found a fab animated infographic designed by Neil Patel over at that explains the whole caboodle.

How Google Works
Courtesy of: Quick Sprout


Google is THE number 1 search engine on the internet – it’s so popular, the brand has become a verb. We always encourage each other to ‘google ’ it as a first step when researching anything.

And when you do ‘google’ a problem or product, you receive a bunch of relevant results related to your keyword phrase, or search term, in a split second. The slick interface requires no need for the user to understand all the machinations going on in the background – which is why the Google business model is so perfect.

We love it as a user and as a marketer too.

So big thanks Neil Patel and for creating this cool infographic which demonstrates how Google works.


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