The easiest way to get started when writing any content or article for your website is to just do it. Stop putting it off and simply start writing.
Perfectionism always gets in the way, when you try to be perfect and want everything just right it prevents you from achieving anything.
Think about this: Wouldn't it be better to have your near-perfect but not quite ready article out there on the internet working for you, 24 hours a day, 7 days a week? Not only that, but once it's out there it's working all over the world like an international virtual article agent. It never asks you for a raise, or takes a day off!
Compare that to someone else's almost-perfect, not quite ready yet, just a couple more tweaks, and I'll have it ready in the next year, article, sitting on their computer gathering dust doing nothing.
A near-perfect article has 4 essential elements:
1. Good Enough To Represent You Well Online
It doesn't have to be perfect. It just needs to represent you well.
2. Include At Least One Gold Nugget Of Useful Information
Many people are afraid of giving away the farm in an article and telling their readers everything.
However when you stop and think about it, how can you possibly give away all your best content in 300-500 words? All you're trying to do is give generous samples. Include one gold usable nugget per article, to keep people coming back for more.
What happens when they get that one usable nugget is, they'll think “if I get this for free, what am I going to get when I buy something off this website?”
So make it good enough to represent you well on the internet and always include one gold nugget of information.
3. Know, Like And Trust
In your articles you show readers how you approach problems, and how you solve problems. That starts off the know, like, and trust process. After all, that's the whole reason you're writing your article; you want them to join your mailing list so they can continue to read more about you and your products.
4. Leave Readers Wanting More
Write articles that are useful, but incomplete, which isn't hard. Make sure it contains information they can use but they'll need to know more from you to get the whole picture.
Give them some useful information and by the time they get to the end of your article, they'll want more… so that's where you make a call to action where the reader can click on a link to get more from you. How perfect is that!
Forget about perfectionism. Get articles out there which are good enough to represent you well on the internet, give at least one gold nugget of information, start off the know, like, and trust process with your prospects, and finally leave them wanting more from you.
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